From Ideas to Action: Aleksandra’s FoodBack Experience

I’m Aleksandra, and when I joined the FoodBack job shadowing program, I knew I was stepping into something much bigger than a simple training experience. Over four weeks, I was immersed in the world of agro-food businesses, sustainability, and entrepreneurship. What started with curiosity soon grew into a structured journey of learning, reflection, and vision-building […]

Learning Sustainability in Color: Ivana’s FoodBack Experience

My name is Ivana, and when I joined the FoodBack, I didn’t know exactly what to expect. What I found was a transformative experience that combined learning, creativity, and sustainability in a way I had never experienced before. The program introduced me to the world of agro-food entrepreneurship in practice. Until then, my understanding of […]

From Idea to Innovation: Elena’s Journey with Leaf Green

When I first joined the FoodBack project in May 2024, I was already in to sustainable agriculture and had this idea: to start a business that could support farmers while protecting the environment. That vision eventually took shape as Leaf Green — an organic, eco-friendly insecticide designed to protect grape crops by transforming decomposed organic […]

Painting with Nature: Saska’s FoodBack Journey

I’m Aleksandra, but everyone calls me Saska. For as long as I can remember, I’ve been fascinated by the relationship between creativity and nature. Through the FoodBack project, I had the opportunity to deepen this connection and to develop an idea that is both artistic and sustainable: producing natural paints for artists from food waste. […]

Purpose Over Profit: Rethinking What Business Means

My name is Nainawa Al Omary, from Jordan. My business idea is centered on starting a small cooperative kitchen that sells healthy, affordable meals in underserved areas—while also providing work and training opportunities for youth. I joined the job shadowing because I wanted to see how social businesses actually operate. I was curious to learn […]

Bubbling Jars, Bigger Visions: My Job Shadowing Journey at La Buona Terra

I’m Nicolò Michelini, 32 years old, and in recent years I’ve been transforming a deep passion—fermentation—into something that could become a meaningful business. My journey is filled with bubbling jars, evolving flavors, and constant learning, but also with practical questions about how to make this ancient craft a modern tool for tackling urgent challenges: food […]